Soho Square built in 1670, originally called King's Square for Charles II (yes that statue is him), has always been a very fashionable address. Whether real or in literature. (It was the address of Lucie and Dr Mannette in Dicken's Tale of Two Cities.)
Currently the address of prestigious media and sports organisations, such as 20th century Fox
and Bloomsbury Publishing.
Things may change radically around here once the new Cross Rail is completed sometime in 2016.